From September 9–12, 2026, Goldensea / GS Kitchenware presented its cookware through Hongrui (Jiangmen) Metal Products Co., Ltd., its Jiangmen manufacturing entity, at ZUCHEX 2026 in Istanbul. The official ZUCHEX exhibitor directory lists Hongrui at Booth 11AF29 in Hall 11A, while the event floor plan identifies Hall 11A as the Chinese Pavilion. Photographs taken at the venue show the same company name, booth number and pavilion designation.
This recap connects the official exhibitor information with the on-site record. It also explains what buyers could review at the booth and which points still need to be confirmed through specifications, samples and commercial documents. More updates are available in Goldensea’s Trade Show & Factory News hub.
Key Takeaways
- Hongrui was officially listed at Booth 11AF29 in Hall 11A, China, and the physical booth signage matched that listing.
- The ZUCHEX floor plan and on-site hall sign both identified Hall 11A as the Chinese Pavilion.
- The display included cookware, frying pans, kettles and boxed kitchenware that visitors could compare in person.
- Technical approval still depends on written specifications, approved samples, testing requirements and order terms.
ZUCHEX 2026 Key Facts
| Field | Detail |
|---|---|
| Event | 36th ZUCHEX International Home and Kitchenwares Fair |
| Date | September 9–12, 2026 |
| Venue | Tüyap Fair & Congress Center, Istanbul, Türkiye |
| Official exhibitor | Hongrui (Jiangmen) Metal Products Co., Ltd. |
| Booth | 11AF29, Hall 11A, Chinese Pavilion |
Why ZUCHEX Is More Than a Local Turkish Fair
ZUCHEX is an international B2B trade fair for the home and kitchenware industry, held in Istanbul. Its official 2026 brochure reports that the 2025 edition received 27,759 visitors and presented more than 1,500 brands from 18 countries, with visitors recorded from 110 countries. These are 2025 figures, not claimed results for the 2026 event.
The same brochure breaks down international visitors to the 2025 edition as 37% from Europe, 32% from the Middle East, 19% from Africa, 7% from Asia and 5% from the Americas. ZUCHEX’s Hosted Buyer Program further shows the event’s B2B orientation: eligibility focuses on senior buyers and decision-makers working for importers, distributors, wholesalers, retailers, department stores and e-commerce companies, with pre-scheduled meetings offered to approved participants.
For cookware sourcing, this setting connects a physical display with the company and production contact behind it. Buyers can conduct an initial review before moving into samples, documentation and quotations.
From the Official Directory to Hall 11A
The official listing, floor plan and on-site photographs all point to the same hall and booth. The official exhibitor directory names Hongrui (Jiangmen) Metal Products Co., Ltd., lists the exhibitor under China, and records Hall 11A and Booth 11AF29. The official ZUCHEX 2026 brochure labels Hall 11A as the Chinese Pavilion.
For more context on Goldensea and the production region, see the company background and Jiangmen stainless steel cookware guide.
What Visitors Could See at Booth 11AF29
The booth photographs show a broad kitchenware display, including stainless steel cookware and cookware sets, frying pans, kettles and tea kettles, plus boxed kitchenware products. Visitors could see differences in shape, finish, handles, lids and retail presentation across visible samples. That physical comparison can help a buyer narrow an initial product direction.
The images do not prove that every item used a particular stainless steel grade, tri-ply structure or coating. Those points require a product specification and matching sample. Goldensea’s website focuses on tri-ply stainless steel cookware, but that focus should not label every item in a mixed exhibition display.
What a Trade-Show Meeting Can Verify—and What Still Needs Follow-Up
A booth visit is useful for shortlisting products and suppliers, but it is not a technical approval. The sample shown at the fair should be matched to a written specification and, if the project proceeds, an approved reference sample.
| At the booth | After the fair |
|---|---|
| Observe finish, shape, weight, handle feel, lid fit and packaging presentation. | Confirm material grades, layer structure, thickness, dimensions and tolerances in writing. |
| Compare visible samples and the breadth of the displayed product range. | Match the selected item to a specification sheet and an approved reference or golden sample. |
| Discuss the target market, sales channel and intended product concept. | Confirm MOQ, tooling, logo method, packaging, testing scope and lead time for the exact configuration. |
| Meet the exhibitor team and discuss the project in person. | Verify the quotation party, entity relationship and production responsibility before placing an order. |
Before an order is confirmed, buyers should check material construction, food-contact testing, packaging performance and tolerances for the exact model and target market. MOQ, documentation and lead time can change with the selected construction and customization.
Conversations at the Booth
During the fair, visitors stopped at Booth 11AF29 to view the display and speak with the team. The booth offered a straightforward way to compare visible samples and start a product discussion in person.
Continue the Conversation After ZUCHEX
Buyers can make follow-up more productive by sending a structured request that includes:
- target market, sales channel and intended price positioning;
- cookware type, size range and expected order quantity;
- material or construction requirements that must be verified;
- preferred handle, lid, finish and interior options;
- logo placement, labeling and packaging plan; and
- required food-contact testing, reports or other market documents.
These details help the team match the displayed samples with a workable specification and quotation.
Continue your cookware discussion after ZUCHEX 2026.
Send your target market, cookware type, sizes, quantity and packaging requirements to Goldensea for a project-specific review.
Frequently Asked Questions
Did Goldensea exhibit under the Hongrui company name at ZUCHEX 2026?
Yes. Goldensea / GS Kitchenware presented cookware through Hongrui (Jiangmen) Metal Products Co., Ltd., its Jiangmen manufacturing entity. ZUCHEX’s official directory and the booth fascia use the Hongrui legal name, so the article retains that name when identifying the exhibitor and Booth 11AF29.
Where was the Hongrui booth at ZUCHEX 2026?
Hongrui was listed at Booth 11AF29 in Hall 11A at the Tüyap Fair & Congress Center in Istanbul. The official floor plan designated Hall 11A as the Chinese Pavilion, and an on-site photograph shows the Hall 11A Chinese Pavilion entrance sign.
What products were displayed at Booth 11AF29?
Photographs show stainless steel cookware, cookware sets, frying pans, kettles, tea kettles and boxed kitchenware. Exact materials, construction and compliance details depend on the selected model and written specification.
How can buyers continue a cookware discussion after ZUCHEX?
Send Goldensea your target market, sales channel, cookware type, sizes, expected quantity, construction requirements, handle and lid preferences, finish, logo, packaging and required testing documents. The team can then discuss the relevant specification, sample path, MOQ, quotation and production considerations for that configuration.
Source note: Event facts and 2025 visitor figures are sourced from official ZUCHEX materials available in September 2026. Product descriptions are based on the supplied on-site photographs.
Rae Bao is a kitchenware product development and sales professional at Goldensea with over 10 years of industry experience. She focuses on new product planning, packaging development, and customer communication, helping translate market ideas and product requirements into practical kitchenware programs.
Connect with Rae on LinkedIn or contact Goldensea to discuss a kitchenware product development project.